How we use AI. Including on this website.
Helping businesses use AI is what we do, so it’s fair to ask how we use it ourselves, how much of this website it helped make, and what happens to anything you send us. Here’s the honest answer, in plain English.
Where AI helps, and where a person checks its work.
Plenty of the jobs people bring us don’t need AI at all. Simple automation is cheaper to build, cheaper to run, and does the same thing every time.
- A job you bring usTwo programs that need to talk, or a form that should go straight to the right place
- n8n or MakeMoves the work between programs
- A rule that runs at 6 amSo nobody has to remember it
- Cheaper to build
- Cheaper to run
- It does the same thing every time
- Sell you a version with AI in it when simple automation is the right answer
- Add AI where the job doesn’t need it to read or write
We only add AI when a job needs it to read or write, like understanding an email. AI that’s right most of the time still needs a person for the rest.
- A message or a documentSometimes a document someone sent as a photo
- OpenAI, Claude or GeminiReads the message, drafts a reply, picks out the useful details
- A person for the restWe plan for that from the startA person
- Which AI it is, and what it can see
- What happens on the days it gets something wrong
- Exactly where it can be wrong, before you sign anything
- It has run in our own business first
- So we know what it costs to keep running and where it trips up
We designed and built this site with Claude, an AI assistant, working alongside us. A person at Logic8 then read and checked every word before it went up.
- Claude, alongside usThe code, the layout and first drafts of a lot of the words
- Every word readBy a person at Logic8, before it went upA person
- Claims and numbers checkedSomeone else’s research is namedA person
- A name in the bylineNo name, and it doesn’t go upA person
- Every photograph and render here is computer generated
- None of it is a real client, a real office or a real job
- Two frames of our founders are reframes of a real photograph, so the faces are real
- We don’t oversell, and that starts here
- If a tool is doing the work, we say so. That includes ours.
What you type into a form on this site is emailed to us through Resend and lands in our mailbox.
- Your formWhat you type on this site
- ResendCarries the email
- Our mailboxWhere it lands
- An AI modelIt isn’t fed to one
- Ourselves, without cookies
- Without keeping your IP address
- It isn’t used to train anything
- It isn’t sold or passed on
- No advertising pixel, and no other company’s script watching what you read
In our own work
We use the tools we recommend. Nothing goes into a client’s business until it has run in ours first. That’s how we know what it costs to keep running, and where it trips up.
We keep the list of tools short. n8n and Make pass work from one program to another. OpenAI, Anthropic Claude and Google Gemini are the AI that handles words: reading a message, drafting a reply, or picking the useful details out of a document someone sent as a photo.
When we add AI to your business, we tell you which one it is, what it can see, and what happens on the days it gets something wrong. AI that’s right most of the time still needs a person for the rest, so we plan for that from the start.
On this website
We designed and built this site with Claude, an AI assistant, working alongside us. The code, the layout and the first drafts of a lot of these words came out of that work.
A person at Logic8 then read and checked every word before it went up. Where a sentence makes a claim, we checked the claim. Where it quotes a number, we know where the number came from, and if it’s someone else’s research, we name them.
Articles in Insights are written or edited by the person named at the top. That name means something: if nobody at Logic8 is happy to put their name on it, it doesn’t go up.
The photographs
Every photograph and render on this site is computer generated. We made them for our brand library so the pages have something to look at. None of them shows a real client, a real office we work from, or a real job we did.
There are two frames of Sam and Mithun, our founders. Those are reframes of a real photograph, so the faces are real. Nothing else in either frame is.
We’re telling you this because we don’t oversell. Passing off a generated photo as our boardroom, or as your industry, would be a small fib sitting underneath everything else we tell you.
Your information and AI
What you type into a form on this site is emailed to us through Resend, an email service, and lands in our mailbox. It isn’t fed to an AI model, it isn’t used to train anything, and it isn’t sold or passed on.
Nothing on this site follows you around. We count visits ourselves, without cookies and without keeping your IP address. There’s no advertising pixel, and no other company’s script is watching what you read. Our privacy page has the full list, and it’s short.
When we leave AI out
“Logic before AI” is one of our five values, and it’s the one that costs us money. Plenty of the jobs people bring us don’t need AI at all. They need two programs to talk to each other, or a form that goes straight to the right place, or a rule that runs at 6 am so nobody has to remember it.
Simple automation is cheaper to build, cheaper to run, and does the same thing every time. When that’s the right answer, we say so, even when the version with AI in it would be the bigger invoice.
If we do add AI, it’s because the job needs it to read or write, and we’ll tell you exactly where it can be wrong before you sign anything.
If a tool is doing the work, we say so. That includes ours.
Curious what AI could do for your week?
Book a short, relaxed chat. We’ll explain it in plain English, and tell you honestly where it would help and where it wouldn’t. No obligation, no hard sell.
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